Growth notes
A little perspective.
A lot of possibility.
Practical ideas for building a brand, reaching the right people, and making better marketing decisions.
Growth notes / 01
Strategy · 5 min read
Stop running disconnected campaigns. Build a growth system.
How to connect your audience, channels, and measurement around one business goal.
Read articleGrowth notes / 02
SEO · 4 min read
Five SEO foundations to fix before publishing more content
Give useful content a stronger foundation with a practical technical checklist.
Read articleGrowth notes / 03
Paid media · 4 min read
What should your first advertising budget actually pay for?
A practical way to separate media spend, creative, and measurement.
Read article Start with one useful improvement
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